What is your competitive advantage?
According to Wikipedia:
“Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors.”
What is your competitive advantage? When I meet with a new prospect this is one of the first questions that I ask. It could be that you serve a very specific market better than anyone else. Does your staff has special skills that your competitors don't? Could it be that you have the ability to personalize your sevice better than your competitors? Is it price point? Convenience? In order to have a successful business and especially a successful marketing campaign you should know your competitive advantage. Whatever your competitive advantage is....you need to share it with potential customers.
As a marketing consultant I am surprised how frequently my prospects don't know their coompetitive advantage. My suggestion...figure it out or contact me and I will work with you define your compeitive advantage. Then we can have fun putting together a campaign to highlight your competitive advantage and bring in new business!