Gen Y purchases represent an estimated $1.3 trillion dollars of spending ....are
Gen Y purchases represent an estimated $1.3 trillion dollars of spending ....are you getting your share of it? 13-34 year olds spend more time researching products before purchasing. They do this through mobil, social and web. They are "brand" conscious and look for 24/7 access to information.
More than ever it is important to have a 360 degree strategy for marketing.
"The Reciprocity Principle: How Millennials Are Changing the Face of Marketing," the study is based on 4,000 Millennials in the U.S., the 13-to-34 year-old segment that is expected to account for an estimated $1.3 trillion in direct annual spending"
"Gen Y is more engaged in social media and mobile technology, for example, or that they demand 24/7 access -- the numbers behind them are eye-opening. Some 52% of Millennials use social media to "like" a brand, compared with 33% of Baby Boomers. And twice as many Millennials as Boomers use their phones in stores to check prices, look up product information, or shop for sales."
Are you currently using a 360 degree approach to reach your customers? Contact The Original Company for strategies that work!
(Source: Marketing Daily, 01/15/14)