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Gen Y purchases represent an estimated $1.3 trillion dollars of spending ....are

Gen Y purchases represent an estimated $1.3 trillion dollars of spending ....are you getting your share of it?  13-34 year olds spend more time researching products before purchasing.  They do this through mobil, social and web.  They are "brand" conscious and look for 24/7 access to information.  

More than ever it is important to have a 360 degree strategy for marketing.  

"The Reciprocity Principle: How Millennials Are Changing the Face of Marketing," the study is based on 4,000 Millennials in the U.S., the 13-to-34 year-old segment that is expected to account for an estimated $1.3 trillion in direct annual spending"
"Gen Y is more engaged in social media and mobile technology, for example, or that they demand 24/7 access -- the numbers behind them are eye-opening. Some 52% of Millennials use social media to "like" a brand, compared with 33% of Baby Boomers. And twice as many Millennials as Boomers use their phones in stores to check prices, look up product information, or shop for sales."


Are you currently using a 360 degree approach to reach your customers?  Contact The Original Company for strategies that work!

Shanonotoole@originalcompany.com


(Source: Marketing Daily, 01/15/14) 


 


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01/29/2014 11:35AM
Gen Y purchases represent an estimated $1.3 trillion dollars of spending ....are you getting your sh
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